Lift advertising has completely changed the way brands showcase their products and services. Simple yet attractive brand advertisements are placed in residential and commercial lifts to attract customer attention. Being an innovative and relatively new idea, lift advertising requires a thorough comparison with outdoor advertising solutions like billboards. Comparing the two modes of advertising can help brands select the best one that matches their preferences, budgets, and requirements. Let’s explore the same:
1. Exposure
Outdoor advertising agencies in Gurgaon and other metropolitan cities use billboards, roadside hoardings, and even posters to gain customer attention. These are large and small-sized hoardings that are placed at strategic locations to gain maximum customer exposure and attention. Covering a wide area, outdoor advertising delivers better results and can help brands showcase their products to a larger audience.
Lift advertising requires the placement of targeted advertisements in residential and commercial lift spaces. These advertisements can range from simple posters to attractive ads that can help gain customer attention. Though the exposure is limited to a small area and limited to individuals, the results are far better due to target-based advertising. Moreover, lift advertising serves as the mode of repeated advertising, allowing companies to reach their target audience with great efficiency and with maximum positive results.
2. Engagement
Outdoor advertising solutions are known for their limited engagement. Though they are visually appealing and more attractive, viewers engage with large billboards and hoardings in the most limited way possible. Moreover, they may fail to convey the required message which the brand or company aims to communicate to the viewers.
Lift advertising, on the other hand, offers better engagement and retention. Residents of a residential building and shoppers or workers in a commercial building or mall engage with lift advertisements for a longer period. The 30 to 60-second ride in a lift is far more effective and engaging than other modes of outdoor advertising. Moreover, lift advertising companies use compelling and attractive modes, grabbing customer attention using intuitive solutions like QR codes and even digital content and graphics to gain customer attention.
3. Cost-effectiveness
Hoardings and billboards are less cost-effective when compared with lift advertising. Brands and companies have to spend a huge amount to put up billboards in different parts of a city. On the other hand, lift advertising as a mode of marketing and showcasing products can be used by small and even medium-sized companies due to their cost-effectiveness. With less spending, companies can advertise their products and get the necessary results through lift advertising.
Conclusion:
Brands that are looking for brand awareness and mass reach to a wide audience at the same time must opt for outdoor advertising in Gurgaon. On the other hand, small companies with a lower budget or brands looking for target-based advertising must go for lift advertising to get better engagement and cost-effectiveness. A combination of both lift and outdoor advertising can be used as well to get the best results. However, the overall benefits and results of lift and outdoor advertising must be compared to get the best results at the limited cost possible.
